Survey fatigue is a growing problem that people who make online survey face every time they collect data. If you want to continue getting information from your targeted respondents, you have to ensure that your survey projects are worthy of their time and this means getting rid of the respondent’s expectations from online surveys effectively.
Whenever you are designing an online poll or survey, you have to keep your respondents fatigue-free and engaged. Such simple tips will help you surpass your respondent’s expectations in online surveys:
- Never Over Survey Your Respondents
- Tell Them the Value of Your Survey
- Make It Simple to Answer Survey Questions
- Ask the Right Questions on Your Surveys
Surveys pop up everywhere these days from the grocery receipt to email inboxes to classic paper survey. There is definitely nothing wrong with many people wanting to collect data, yet the prevalence of surveys presents the challenge of maintaining a good response rate. Therefore, before you start designing surveys, make sure that you are not getting lost in the sea of requests for feedback and overloading your respondents with countless survey requests for a short period of time. If possible, reduce the number of the requests that a person gets from your business or company.
If your respondents can see how their response will be used, they’re much more likely to donate their time to the survey you have. Therefore, make this clear wherever possible. Regardless of your plans you might have for your survey data, communicate those in the email invitations. If there are some incentives attached for their response, these must definitely be included too. Communicating within the survey can also enhance your response rate and minimize survey taking fatigue.
You have done a good job communicating the value of your survey, so never destroy that goodwill through forcing a hard survey experience on the part of your respondents. You may use logic for skipping over irrelevant questions or get rid of the whole sections of the survey based on the responses to early questions. Take some time to design a survey that provides you relevant data through showing only the most important questions to each of your respondents.
You should also make sure that your survey works properly with mobile devices. If there is any chance that people might take your survey on a tablet or a phone to know the experience on such devices.
When you are writing survey questions, it might be easy to throw in extra ones there and here. It is tempting to want to gather data in one survey, yet you must always concentrate exclusively on the questions that will help you meet your goals on surveys. Collecting a lot of irrelevant data could make action and analysis more difficult and adding some questions puts you at risk of high survey fatigue. Whenever possible, just keep your questions focused on what you need to learn from your surveys or online poll and consider being ruthless when it comes to getting rid of those outside that scope.