Polls are considered as one of the most effective tools that help in keeping your target audience engaged and interested in your business brand. The perfectly designed polls are a medium that encourages user participation to not only read your questions but also think about what the best answer should be based on the provided content.
The best aspect of polls is that they are not complex to design or understand. They are just simple, fun, and have the potential to bring powerful insights to your audience and get in detailed feedback from respondents. But if you want your polls to grab the attention of your users, you must design the polls by taking into consideration all the important factors. These points are listed below.
#1 While Designing The Online Polls Your Focus Should Be On The Bigger Picture
Do you want to scare off your target audience? Certainly not! So your polls should not be on subjects that the audience considers irrelevant. The questions you are putting forward for them to answer must be something they are confident about. So you need to prepare questions that focus on the bigger picture of your topic and its underlying trends, not on granular details.
#2 Make Your Polls Simple Yet Interesting:
You might have heard this phrase multiple times that “less is more”. So while designing the online polls you must see that you are keeping the topic as well as the questions simple. Do not try to over complicate it. You can ask a simple, yet interesting question and provide 4-5 short answers. The question must encourage the people to respond and participate in the polls whole-heartedly.
#3 You Must Always Have Your Target Audience In Mind
Always consider what your audience is interested in. Try to avoid asking random questions just for the sake of fun, rather come up with the polls that have the potential to reveal valuable insights to your audience. For instance, if you have a large target audience, you have the chance to capture priceless insights with well-targeted questions.
#4 Employing Different Strategies That Will Be Helpful In Encouraging The Participants:
According to the experts, it has been stated that while setting questions, one must employ different types of strategies that would encourage people to take part in the poll and also complete it. Leaving or abandoning the polls in the middle won’t fetch you useful results. Well yes, this is not always possible when you are focusing on a large target audience. But still, you can poll questions that must be designed to encourage participation by commenting on the incoming votes and putting certain time pressure on the attendees.
#5 You Must Work On The Trending Topics In Your Industry:
According to a survey, it has been revealed that content tends to get the most engagement. For choosing the trending topic, you can ask your audience. You can set up a poll and provide 4 to 5 options of which the audience would want to be a part. For instance, if you belong to the digital marketing industry, some of my most shared and engaging content would be based on voice search and mobile AMP (accelerated mobile pages). The secret behind increasing user engagement and cultivating thought leadership is to provide helpful context and actionable information that empowers your readers.
#6 Don’t Ask Any Personal Questions While Designing Polls:
Well, this goes without saying that if you are trying to ask people about their personal details, they would not feel comfortable and abandon the poll in between. So you must ensure that the question you use must be relevant to your business or something very generic, but not anything personal.
These are some of the important factors that you need to follow while preparing the online polls. With the help of these points, you will ensure that the poll you have designed keeps your target audience captivated.