Every business demands proper marketing and advertising to attract prospective customers and convert them into potential customers. Just imagine having a high-profile store with all the features and products. That would be able to attract lots of customers. But how would you feel when they just step in, have a look, and leave making no purchase? Similarly, in the digital era, having a website and getting a lot of traffic is not enough. You must get proper sales and generate the desired ROI (Return Of Investment) for the business. You cannot afford to have visitors that simply go away without making any interaction with the brand.
Your website must be powerful enough to drive traffic and become the most important sales tool and not just put up an online business appearance. You can grow your brand and increase your sales digitally using a good website. But before you achieve those goals, you need to engage your users. You need to make them pause and take a look at the products and services you have on offer. Businesses that are able to engage their users with a website are the ones that are doing well in today’s digital-first world.
But how will you increase user engagement on your website? How will you boost your sales? Can embedding interactive polls work for the website?
Yes, it will! The best option for driving more sales is – Online Polls.
Interactive Polls For Driving Sales:
When you embed online interactive polls on your website, you can help in increasing the engagement rate of the website. Making use of interactive polls is perhaps the easiest and most effective ways to engage your users. When you have something that created interest in your target audience, they are willing to stay. It might happen that the polls provide information regarding the products or services a visitor is not aware of. So they check out the product and may buy it instantly.
Interactive Polling Is A Customer-Oriented Approach: Having interactive polls on the website engages the users by making them participate in various activities. With polls and surveys, you can drive awareness and convert your prospective customers into high-converting leads. Moreover, it is also helpful in nurturing brand loyalty.
Interactive Polling On Website Can Build Leads: Along with boosting user engagement on your website, another area of concern would be to gather fresh leads to increase sales. Polls can help you in generating fresh and qualified leads for your business. Since you have more engagement on your website, statistically you have more chances of generating new leads. Also, you can add a lead generation form to your polls, and users who are interested in your products and services won’t mind sharing their contact details with you.
Interactive Polls – Useful For Getting In Touch With Old Customers: You might have observed that your old customers are not making any purchases. Having an interactive poll will help you in knowing what types of products and services they are seeking. With interactive polls, you can drive sales even from your old customers and get in touch with them.
Make You Polls Fun and Interesting
You must understand that not every poll (or survey) needs to be created with the intent of answering a serious question. Having fun question will make your audience more comfortable to interact with the brand. After all, you don’t want your audience to run away from your website. Your polls must not pose questions that feel like constant one-sided communication. An interactive poll with a more funny and interesting question—“What do you think of the new Avengers movie?” grabs their attention and adds a little fun to the conversation.
Boost Your Revenue With Polls: Most often marketers notice that they are failing to generate leads or even get desired traffic for the website. In such scenarios, it is helpful to have interactive polls. They provide instant feedback and works better than other marketing strategies. With interactive polls, you can also get suggestions on improving the engagement of the website that will indirectly drive more sales and improve the conversion cycle.
Interactive polls help websites to engage and inspire your potential customers to explore products, services, and even content available on the website. With the growth of the digital world, people will witness growth in personalized, interactive content. Software developers are keeping up, providing marketers with tools that turn interactive poll creating from a daunting task into a 10-minute routine.
However, even if you decide to dedicate more time and resources to this type of user engagement, keep in mind the reward. Interactive online polls generate 4-5 times more page views and 2 times more conversions than static non-interactive websites. Why not give it a try?