Due to high competition in the market and global economic pressure, it’s highly important to be in the business and take innovative steps to win your customers. Customer satisfaction plays an important role in your business. It is one of the leading indicators to measure a customer’s loyalty, identify unhappy or unsatisfied customers, reduce churn and increase revenue and income. it is a key point that helps you to attract new customers in competitive business environments as well. If a company does not pay heed to its customers, then its competitors are the one who gets the same customer with little or no effort. Surveys and polling is a great way to get in touch with your customer.
What is a survey/poll?
A survey is a set of questions that are asked of individuals from a population. Free Poll or survey is usually conducted to obtain the opinion about something from a selected population. Benefits of polling and free survey techniques are:
• Easy way to get data
• Easy to evaluate
• Better results
• Low-cost methodology
• Flexibility
How can polling win customers?
Polling can help a business in winning the customers because it creates a sense of loyalty and attachment among the customers. Polling also reflects that business wants the quality evaluation and quality enhancement of its products. A good poll can provide better results that may help a business to get in touch with customer’s demands, market and product insights.
Simple poll:
A simple poll attracts more customers because customers feel ease while answering questions. A simple survey or poll provides better results as compared to a poll or survey that is difficult to answer.
Characteristics of Simple Poll:
1) Use Simple Language:
Using simple language makes a poll and survey more effective because customers feel ease to understand the survey questions. Survey questions must be designed in such language that customers use on daily basis.
2) Don’t make surveys too long:
A customer will not feel comfortable to spend even an hour to answer the poll questions. Therefore, it is highly recommended that you keep the survey short. Surveys that take too long to attempt often cause frustration for customers. Instead of winning a customer results appear to be opposite and you lose a customer just because of a long survey. Always make polls that take only 1 to 2 minutes to complete.
3) Keep questions interesting:
Choosing questions that are interesting for your customers are important to make a poll simple and involving. Questions must be focused on the product and do not contain the unnecessary and illogical content.
4) Keep Coded Values Consistent:
Provide your customer with the freedom to answer the question. Provide consistent coded values such as Range etc. For example, you must provide 4 options such as strongly agree, agree, disagree and strongly disagree.
5) Give Justification:
You must explain why you are conducting this poll so that customer feel that he has been valued and his opinion matters for the company.
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